Branding & Design & Business Strategy·

Valley Spirit Wellness Center

A full-spectrum transformation for a rural wellness center in Washington Depot, Connecticut—from branding to business systems, digital marketing, and operational support.

More than a website. This was a partnership built on trust, vision, and deep integration—from brand identity to backend systems.

A Holistic Studio with a Local Soul

Valley Spirit Wellness Center came to RBG with more than a logo request—they needed guidance to turn a community-oriented studio into a thriving small business.

Located in the heart of Washington Depot, Connecticut, the founders had a strong philosophy rooted in wellness, mindfulness, and tradition. What they lacked was infrastructure, clarity, and systems that could carry their values into the digital era.

Together, we rebuilt every layer of their presence.


What We Delivered

  • Brand Identity: Logo, color palette, fonts, visual language
  • Website Design + Build: Full Nuxt 3 site with class scheduling, event pages, and instructor bios
  • Business Strategy Support: Helped align financial models, instructor pay structures, and day-to-day SOPs
  • Digital Marketing: Campaigns for workshops, retreats, local events, and email newsletter flows
  • Operations Coaching: Booking systems, studio calendar setup, and seasonal programming templates

Tools + Tech

  • Nuxt 3 (frontend)
  • Notion (internal ops + strategy)
  • Mailchimp (email)
  • Stripe (payments)
  • Canva + Figma (visual assets)

Real-World Impact

Within six months:

  • Online bookings increased by over 180%
  • Retreats were consistently selling out
  • Client retention rates jumped due to a smoother backend
  • Staff felt more empowered with clear SOPs and better systems

This was a transformation from the inside out.


The RBG Lens

When we take on a project like Valley Spirit, we don’t just design—we embed. We listen to the rhythms of the team, meet with instructors, observe energy flows, and co-create the systems behind the screens.

This wasn’t just a website job.
It was a full-spectrum business evolution.

Learn more about working with us →

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