Philadelphia School of Massage & Bodywork
The Challenge
The Philadelphia School of Massage & Bodywork had a strong in-person reputation built over more than a decade, but their online presence didn’t reflect that same warmth or professionalism. Their visual identity was dated, their messaging lacked clarity, and the site architecture made it difficult for prospective students to navigate or take action.
They weren’t just looking for a fresh coat of paint—they needed a reintroduction to the world, one that captured the heart of the school and opened doors for enrollment and growth.
Our Role
Right Brain Group partnered closely with the founders and faculty to understand what made PSMB special—then used that insight to rebuild their brand and digital foundation from the ground up.
We designed and developed a custom Nuxt 3 + Tailwind CSS website using Nuxt UI Pro, built to showcase their programs, improve lead conversion, and support accessibility. We restructured their content for clarity and SEO, refined their typography and color system, and implemented a Notion-powered blog so their team could easily publish updates in their own voice.
Deliverables
- A refreshed brand system: colors, typography, logo refinements, and voice strategy
- Fully custom Nuxt 3 website built on Nuxt UI Pro and Tailwind CSS
- Reorganized content flow including dedicated program pages, FAQs, and admissions pathways
- Notion-integrated blog for news, community updates, and SEO content
- Technical SEO upgrades including meta, schema, and accessibility enhancements
- Analytics, performance monitoring, and conversion tracking built-in
- Ongoing optimization support to help the site grow with the school
Outcomes
- 2x increase in organic traffic within 90 days of launch
- Lower bounce rate and improved clarity for new visitors
- More inquiries from prospective students through simplified lead flows
- A scalable design and messaging system the school can grow into—not out of
“The Right Brain team helped us look and feel like the school we know we are. The results speak for themselves—and they’re just getting started.”
— Director, PSMB
Connected Services
This project brought together multiple disciplines from our RBG service library:
- Branding & Graphic Design for emotional connection and clarity
- Web & App Development using Nuxt 3 for performance and scalability
- SEO & AI Optimization to help the right students find them
- Project Management as a Service for smooth collaboration start to finish