Nonprofit & Web·

Steep Rock Association

Right Brain Group partnered with Steep Rock Association to modernize their nonprofit’s brand and website — combining WordPress, storytelling, and intuitive design to promote conservation and community.

A land trust supported by generations. Right Brain Group helped Steep Rock Association refresh their online presence with a custom WordPress website, designed to elevate conservation efforts and invite community participation.

A Legacy Landscape, Digitally Refreshed

With over 2,700 acres of protected land and decades of stewardship, Steep Rock Association needed a website that reflected their mission and maturity. From showcasing their three preserves to organizing events, volunteer efforts, and field updates — we delivered a digital home that works in harmony with nature.

What We Delivered

  • Modern WordPress website with custom theme and responsive layout
  • Clear pathways to learn about and visit all three nature preserves
  • Donation and volunteer integration
  • News and blog sections for field notes and announcements
  • Accessible UI with conservation-focused brand palette
  • SEO-focused structure for local visibility
  • Hosting setup with security and performance tuning

Behind the Build

  • WordPress CMS
  • Custom theme development
  • Gravity Forms + donation tools
  • Cloudflare CDN
  • Email marketing integration
  • Responsive across all screen sizes

Why It Worked

Conservation is about clarity, trust, and long-term care — and this website reflects that. By combining visual storytelling with clean design and accessible structure, we helped Steep Rock Association better connect with the community they serve.

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